Sweet Dreams will be selling their amazing products at the 2018 SFMade Holiday Fair!

December 16 @ 11:00 am – 5:00 pm | free
California College of the Arts, 1111 Eighth Street, San Francisco

=> RSVP on Eventbrite
=> RSVP on Facebook

SFMade presents its annual holiday fair in collaboration with CCA

A shopping extravaganza featuring holiday gift items, all made in San Francisco by over 50 different SFMade vendors!

SFMade presents its 8th Annual Holiday Gift Fair, held at California College of the Arts’ San Francisco campus — the largest holiday gift fair where you walk in and know that every item was made in SF. The Fair’s unique products include jewelry, bags, chocolate, wine, other gourmet gifts, home items, apparel, body products, children’s toys, holiday cards and decorations, and stationery – all from local manufacturers and artisans who make their products in the city.

Shoppers can also purchase artwork from CCA students.

Sunday, December 16th, 2018
11:00AM – 5:00PM

California College of the Arts
The Nave, 1111 Eighth Street
San Francisco CA 94107

Free of charge


See you there!




38 Makers 2018 - Holiday Fair at Pinterest




November 3 @ 11:00 am – 4:00 pm | $5 suggested donation
651 Brannan Street, San Francisco

=> RSVP on Eventbrite
=> RSVP on Facebook

SFMade and Pinterest present the fifth annual shopping event with favorites from the years before – and some new fresh ones too!

38Makers kicks off the season with an early gift fair specially curated by Pinterest for shoppers looking for artisan, locally-made gifts in a unique and festive setting.
Imagine you discover a Pinterest board of hand-picked goods from makers in your city, and now imagine it brought to life! SFMade and Pinterest have combined their passions for bringing creative ideas to life for the fifth annual joint event inside at Pinterest.
Jewelry, coffee, gourmet gifts, wine, home & garden items, holiday cards & decorations, stationery, bags, body products, men’s & women’s apparel, pet gear, and more! All made in SF! Plus live printing from Social Imprints and holiday treats from Pinterest.

651 Brannan Street
San Francisco, CA 94103

Saturday, November 3rd 2018
11:00AM – 4:00PM

Problems and Alternatives in Fashion

Aurie's presentation

I’m Aurie Stetzel and I’m a student of sustainable fashion design. Spring 2018 I graduated from San Francisco State University with my BS in Apparel Design & Merchandising and Fall 2018 I begin my MFA in Sustainable Fashion Design, UC Davis.

In June I spent a month working with Turning Heads and Sweet Dreams as a special project intern, diving deep into my passion: sustainable fashion design. I researched sustainable fabric for Sweet Dreams’ products, I sourced organic cotton and vinyl billboard material and I designed a Chico bag using all natural fibers. Also I presented to Sweet Dreams’ members and Summer Boot Campers the most pressing issues facing the fashion industry and some alternatives.

I am totally committed to spreading awareness about the devastating effects of the fashion industry: the problem of plastic micro-fiber pollution in our waterways and oceans, the negative impacts on the environment and communities where the industry harvests and produces as well as the lack of labor rights and regulations caused by the exploitative economy of capitalism.

I’m very grateful to Jane and Dee for this experience. I felt so fortunate to have my first real opportunity to inform young fashion enthusiasts and potential designers of the future about problems in the industry which so desperately need our attention and commitment.

– Aurie Stetzel


Here’s a sample of my presentation



Some Important Vocabulary


  • Sustainability – the ability for something, someone, a place/environment or society to keep functioning at a normal, healthy level; to keep on going; to last far into the future.


  • Exploitation – taking advantage of a weakened, vulnerable state of people, places and communities; bullying those who can’t defend themselves into doing things that bring them harm because they have no choice; paying as little as possible for as much work and damage as possible.


  • Sweatshop – a factory or workshop, especially in the fashion industry, where manual workers are employed at very low wages for long hours & under poor, unsafe conditions.


  • Regulation – a law about the safety/environmental conditions, amount produced and/or output, or quality of product in an industry; often a law that protects the environment and people from dangerous working conditions and forced labor as well as the amount of pollution/destruction an industry can cause.



Waste Mountains


Now people buy more for much less, get much lower quality and as a result waste mountains of clothing & fabrics.





Landfills Over-Burdened and Filling Up


With most dumps/landfills reaching their capacity we are running out of places to put all our trash. It’s flowing out to sea and into our environments, in our food chain! It’s seeping into groundwater, it’s poisoning the air, choking our planet.





Synthetic fabrics are made with “Petrochemicals”

Oil and Coal


Emissions from the extraction, manufacturing and waste of these fossil-fuel based fabrics contribute massively to climate change as they off-gas into the air.






Microfibers from our synthetic clothing ends up in our bodies


Small fish & plankton eat microfibers, bigger fish eat those fish, gathering more and more plastic along the way. Eventually it ends up in our own bodies through food or in drinking water!



Plastic in the ocean

Plastic Bioacumulation


contaminated water




Impacts on Humans


Many children in countries exploited by unsustainable industry are working 80 hrs a week instead of going to school. Their only water is unclean because it is allowed to be dirtied by irresponsible factories, working conditions are unsafe and unhealthy. Wage doesn’t come close to living expenses.






Economically Trapped in Low-Paying, Unhealthy Jobs







How Has the Burden Shifted?


Industry moves to the next place without labor rights and a poor economy with no other option.


IMF and conditions




What Can We Do to Help?


  • Support labor and environment regulations – they protect the Exploited against greedy corporations
    • Get involved with signing & sharing petitions, attending protests
    • When old enough to vote, support laws that will strengthen the rights of people and the lands they live on


  • Reduce waste by re-purposing, re-using and recycling when possible
    • Make new, unique clothes from old stuff that you don’t wear anymore
    • When you recycle fabric in SF make sure it’s kept separate & clean or it can’t be recycled


  • Don’t support the companies who profit from sweatshops and environmental destruction
    • Buy 2nd-hand and sustainable products instead of fast fashion
    • Spread awareness




Get Involved! Raise you Voice!


Get involved in Fashion Sustainability

Get involved in Fashion Sustainability






Runway 2018: Diverge

Thursday, May 11th,

San Francisco State University students of Apparel Design & Merchandising presented Runway 2018: Diverge.

Apparel Design & Merchandising major students created the show, from program to marketing to the floor set. The Junior and Senior Apparel Design students created over 120 looks and lines.
The show was well designed and executed; exciting, innovative, creative and fun!

Two Sweet Dreams graduates are part of the SFSU program: Orisa is a senior in Merchandising graduating in 2018, and Madina is a junior Majoring in design.

We are proud of our graduates. And congratulate them for following their dreams into the world of design and merchandising.

We, Sweet Dreams, are thrilled to have sponsored Runway 18. Thanks to Orisa for coordinating our support.

























Sweet dreams, entrepreneurship project

Our entrepreneurship project, Sweet Dreams has a revamped website! Great improved look! See Sweet Dreams @ https://www.sweetdreamsproject.com/. 

Young female entrepreneurs mature and grow their business through this highly successful program. Members have developed a system to maintain all Sweet Dreams’ financial and business transactions and continue to design, produce and market their line of lavender eye pillows in retail outlets throughout Northern California. They market their eye pillows, neck pillows, yoga mat bags, post consumer zip cases, burlap beach bags and laundry bags online, at the local SFMADE Holiday Gift Fair 2017 and an exciting Pop-Up @ Mission Pie in San Francisco. This year their test market products included eco bags for shopping bulk and lavender sachets.